NOT PERFECT, BUT
One step at a time
THE REACTION: OUR RADICAL TRANSPARENCY.
While we always strive for excellence, we are realistic: R3ACT is a project in constant transformation. Transparency is at the core of our beliefs, which is why we share our limitations publicly.
THE LIMITS OF OUR DEVELOPMENT
Designing a sneaker is a quest for balance. Today, we stand by our choices and constraints:
- Sourcing & Production: For our eyelets, we haven't yet found a supplier whose metal meets our environmental standards. For dyes, to ensure a stable, fade-resistant color, we use conventional dyes that comply with safety regulations, as there's no viable natural alternative to date.
- The leather challenge: All leather used by R3ACT is 100% traceable, sourced from non-deforested areas and organic farms. However, we consider this a step: finding an ecological alternative to leather has become the priority objective of our sourcing team.
- The price of accessibility: We could go further on every technical detail, but the cost of these materials would make our shoes inaccessible. We have chosen a balance between ethics and price, while keeping the goal of doing better, every day.
OUR 3 PILLARS: IMPACT THROUGH ACTION
The "€3 Rule," a cornerstone of our brand, concretely funds our actions by allocating €1 per pair sold to three essential areas: self-care, caring for others, and caring for the planet.
We invest our time and resources in associations that uphold our fundamental commitments:
1. Self-care: Promoting well-being and personal fulfillment within our communities.
2. Caring for others: Supporting social integration and mutual aid, because a brand that lives only for itself serves no purpose.
3. Caring for the planet: Acting for the regeneration of our environment, from our workshops in Portugal to our logistics hub in Lille.
We are not perfect. But we are moving forward. Transparency is not a weakness; it is the driving force behind our progress.
That's what REACTION is all about.